XITE
The ultimate music video experience, right in your living room.
TV Assets
TV video formats created in close collaboration with motion designers, such as leaders, idents, fillers, and other broadcast elements.
In-App Feature Rotate Banner
​A large Feature Rotate banner displayed on the XITE app home screen, highlighting upcoming festivals, artist birthdays,
XITE channels, and more.
Feature Rotate Banner in the XITE TV app
A large hero banner featuring a
full-screen visual, headline, and
call-to-action (CTA) is displayed when users open the XITE TV app and land on the Home screen.
When users select the CTA, they are taken either to a dedicated landing page or directly to a playlist containing music videos related to the featured campaign or promotion.
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Older Feature Rotate Banner in the XITE TV app
Because the new full-screen banner is not yet live on all platforms, we continue to use the existing smaller rotating feature banner in the meantime.
Older Feature Rotate Banner designs
Banners for Halloween, Christmas, Coachella and more
Social Assets
Instagram thumbnails & video designs
XITE Featured
A monthly artist spotlight featured on TV, showcasing a curated selection of the artist’s music videos. The post includes a personal message from the featured artist, followed by a carousel highlighting a selection of their music videos for viewers to explore.
XITE X ADE Giveaway
A collaborative giveaway post offering viewers the chance to win tickets to the Amsterdam Dance Event.
Womens History Month
A Women's History Month post spotlighting women directors and artists, featuring a carousel of curated music videos and a link to a dedicated playlist in the app.
ADE - All Out Music Playlist
In addition to a chance to win tickets to the Amsterdam Dance Event, users are directed to a curated playlist featuring classic ADE music videos.
XITE Featured of the month - RAYE for on TV
Songfestival Pre-party playlist
To celebrate the Eurovision Song Contest, we’ve created a dedicated in-app playlist featuring the biggest music video hits, from past classics
to today.
XITE X Fullscreen
A selection of the 14 nominated music videos for the XITE Music Video Awards in collaboration with Fullscreen. Users can vote for their favorite, with the winner receiving a Gouden Kalf award.
Seasonal / Campaigns
Yearly seasonal and campaign assets including Halloween, Christmas, Pride, and more. We extend each campaign across social, TV, and our XITE Celebrates channel, fully adapting it to the season. By creating style guides for major campaigns, I ensure all assets remain consistent and aligned, including the development of custom fonts from scratch when needed.
Womens History Month, Black History Month & Pride Month Website Banners
FAST (Free Ad-Supported Streaming TV) visuals
Deliverables such as; EPGS (Electronic Program Guides), banners and XITE channel logo’s that are live on Samsung TV Plus, Amazon Prime, Ziggo, Plex, and more
XITE X Atlantic Records collaboration video showcased on Times Square, New York - 2024
XITE King’s Day OOH Banner - 2024
OOH Banners
Out-of-home banners for such as King’s Day and Christmas.
Merch
A selection of XITE merchandise for internal and external use, featuring items such as employee jerseys, branded notebooks, flip-flops, mugs, caps, tote bags, stickers, socks, track pants, baby bodysuits, hoodies, and T-shirts.
